DISSERTATION Essay Example | Topics and Well Written Essays - 250 words

DISSERTATION - Essay Example Online shopping takes the experience of shopping to altogether a new dimension and helps in improving the necessary services given to the consumers as well as the vendors and also helps in managing all the required information of the payments of the customers, receipt of products of the new customers, their product and updating of all the necessary credentials. The primary features of the online shopping helps in providing business accuracy, flexibility of design and readiness of accessibility (Gay, Charlesworth, & Esen, 2007, p. 173). Today internet is an increasingly popular medium of shopping due to its shopping convenience. This research paper focuses on this subject because of its growing relevance among the young generation. The behavior of the consumers in shopping is highly essential for the businesses in tracking the discrete preferences and engineers their strategies for focusing on the key requirements of the consumers. Various factors stand in the way of influencing the behavior of the consumers. From the standpoint of Warner, various external influences which affect the consumer’s behavior are demographics, socio-economics, technology and public policy; culture; subculture; reference groups; and marketing. Within the domain of internal influences, attitudes, learning, perception, motivation as well as self image and semiotics are various psychological attributes affecting the consumer behavior in online shopping. From the studies of a scholar called Sheth, it can be also found that the consumers are predominated by mainly two types of motives which are basically functional as well as non functional. It is a common agenda that people in today’s world have drastically changed their shopping patterns and there has been application of various strategies by the companies towards positioning their products in systematic and successful manner. The marketing managers while strategizing optimal marketing plans and concentrating on the four